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    工業(yè)品企業(yè)短視頻賬號運營(yíng)思路介紹

    來(lái)源:http://www.signcompanyfortwayne.com   發(fā)布時(shí)間:2024-06-04      

    1,明確賬號定位

    1. Clarify account positioning

    ①明確賬號主要發(fā)布哪一類(lèi)內容。

    ① Clearly define which type of content the account primarily publishes.

    ②內容如果差距比較大,可以放在多個(gè)不同賬號發(fā)布。如記錄日常生活的內容和介紹企業(yè)及產(chǎn)品的內容,可以分開(kāi)放在兩個(gè)不同的賬號發(fā)布。

    ② If there is a significant difference in content, it can be posted on multiple different accounts. The content that records daily life and introduces enterprises and products can be posted separately on two different accounts.

    ③最好找一個(gè)做的還不錯的對標賬號,作為參考。先模仿,再超越。

    ③ It is best to find a benchmark account that is well done as a reference. First imitate, then surpass.

    2,確定賬號名稱(chēng)

    2. Determine the account name

    一般可以使用:品牌+主營(yíng)產(chǎn)品

    Generally, it can be used: brand+main product

    3,簡(jiǎn)介(企業(yè)介紹+視頻賬號介紹)

    3. Introduction (enterprise introduction+video account introduction)

    企業(yè)主營(yíng)產(chǎn)品及優(yōu)勢,這個(gè)視頻賬號將會(huì )跟大家分享哪些內容。

    What are the main products and advantages of the enterprise that this video account will share with you.

    4,頭像

    4. Avatar

    可以是老板頭像,可以是企業(yè)logo,可以是產(chǎn)品??傊斜孀R度,讓觀(guān)眾一看就知道你們家是干啥的,或者是哪一家企業(yè)。

    It can be a boss profile picture, a company logo, or a product. In short, there should be recognition, so that the audience can immediately know what your family does or which company it belongs to.

    5,背景圖片

    5. Background image

    可以是企業(yè)口號,可以是企業(yè)實(shí)力展示,也可以是企業(yè)產(chǎn)品展示。

    It can be a corporate slogan, a showcase of corporate strength, or a showcase of corporate products.

    q2

    6,完成企業(yè)認證

    6. Complete enterprise certification

    即使不做付費認證,也要上傳營(yíng)業(yè)執照完成企業(yè)認證。完成企業(yè)認證,會(huì )比個(gè)人賬號多很多功能,而且個(gè)人賬號發(fā)布企業(yè)宣傳視頻容易被限流。

    Even if payment authentication is not required, the business license must be uploaded to complete the enterprise authentication. Completing enterprise authentication will have many more functions than a personal account, and personal account posting enterprise promotional videos is easily restricted.

    7,商家信息完善,商家主頁(yè)設計裝修

    7. Complete merchant information, design and decoration of merchant homepage

    8,視頻拍攝畫(huà)面清晰、穩定,內容節奏合理

    8. The video shooting image is clear and stable, and the content rhythm is reasonable

    9,標題與內容相符,能吸引人注意、具有一定話(huà)題性

    9. The title matches the content, can attract attention, and has a certain degree of topicality

    10,視頻發(fā)布時(shí)間的選擇

    10. Selection of video release time

    一般早上七八點(diǎn)鐘、中午十二點(diǎn)、晚上八九點(diǎn)鐘,都是短視頻瀏覽的高峰,卡在瀏覽高峰之前發(fā)布視頻,容易獲得更多播放量。

    Generally, at 7 or 8 o'clock in the morning, 12 o'clock in the afternoon, and 8 or 9 o'clock in the evening, there are peak periods for short video browsing. Posting videos before the peak viewing time can easily gain more views.

    11,評論、私信及時(shí)查看回復

    11. Timely check and reply to comments and private messages

    視頻和評論中,不要直接留聯(lián)系電話(huà)、微信二維碼、具體地址等信息??梢运叫怕?lián)系。

    In videos and comments, do not directly leave contact phone numbers, WeChat QR codes, specific addresses, and other information. You can contact me by private message.

    12,關(guān)于直播

    12. Regarding live streaming

    ①,最好是有固定時(shí)間,每天幾點(diǎn)到幾點(diǎn)開(kāi)播。這樣方便感興趣的人到點(diǎn)觀(guān)看。

    ① It is best to have a fixed time and start broadcasting from what time to what time every day. This makes it convenient for interested people to watch on time.

    ②,直播聊的內容,要具有延伸性,能展開(kāi)探討。如果是一遍一遍重復同樣的內容,直播間很難留人。

    ② The content of the live chat should have extensibility and be able to explore. If the same content is repeated over and over again, it is difficult to retain people in the live broadcast room.

    ③,聊的內容前后邏輯性不能太強。隨時(shí)進(jìn)來(lái)的人都能加入。前后邏輯關(guān)系很強的話(huà)題,更適合發(fā)視頻。

    ③ The content of the conversation should not have too strong logical coherence before and after. Anyone who comes in at any time can join. Topics with strong logical relationships are more suitable for posting videos.

    ④粉絲群、粉絲燈牌、福袋等各種功能的了解與使用。

    ④ Understanding and using various functions such as fan groups, fan lanterns, and lucky bags.

    《軸承通訊錄》為廣大軸承企業(yè)提供以下服務(wù):

    The Bearing Address Book provides the following services for bearing enterprises:

    (1)短視頻策劃、拍攝、剪輯;

    (1) Short video planning, filming, and editing;

    (2)開(kāi)通企業(yè)號、藍V認證;

    (2) Activate enterprise account and blue V certification;

    (3)抖音、快手賬號主頁(yè)裝修(包含頭像設計制作、背景圖設計制作、商家頁(yè)面設計制作、簡(jiǎn)介編輯);

    (3) Tiktok, Kwai account home page decoration (including head portrait design and production, background map design and production, merchant page design and production, introduction editing);

    (4)抖音小程序了解、開(kāi)通。

    (4) Understand and open the Tiktok applet.

    本文由濟南短視頻運營(yíng)友情奉獻.更多有關(guān)的知識請點(diǎn)擊:http://www.signcompanyfortwayne.com真誠的態(tài)度.為您提供為全面的服務(wù).更多有關(guān)的知識我們將會(huì )陸續向大家奉獻.敬請期待.

    This article is dedicated by Jinan Short Video Operations. For more information, please click: http://www.signcompanyfortwayne.com Sincere attitude. We will provide you with comprehensive service. We will gradually contribute more relevant knowledge to everyone. Stay tuned

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