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    2024教你怎么運營好短視頻的評論區?

    來源:http://www.signcompanyfortwayne.com   發布時間:2024-05-20      

    評論區是用戶在刷視頻的時候,唯一能夠與視頻進行互動的地方,一個精彩的評論,往往能夠引爆評論區,甚至還能增加視頻的話題性,創造傳播點,從而讓視頻更快的上熱門,實現快速的漲粉。

    The comment section is the only place where users can interact with videos when browsing. A wonderful comment can often ignite the comment section, even increase the topic of the video, create a point of dissemination, and make the video more popular and quickly gain followers.

    PART.01 / 評論區有3大好處!

    PART.01/The comment section has 3 major benefits!

    第一,含金量高。

    Firstly, it has a high gold content.

    所有的數據都可以造假,但評論區的造假成本非常高。一個博主的評論區有人氣,而且評論區非常的有營養,那么大家都會覺得他這個人是真的很厲害。

    All data can be falsified, but the cost of falsification in the comment section is very high. A blogger's comment section is very popular and nutritious, so everyone will think that he is really impressive.

    第二,評論區是一個很好沉淀鐵粉的地方。

    Secondly, the comment section is a great place to deposit iron powder.

    粉絲如果有跟你交流的欲望,一來二去大家也成為朋友了。評論區一片荒涼的人是不會有鐵粉的。

    If fans have the desire to communicate with you, they will become friends one after another. People in the comments section who are desolate will not have iron fans.

    第三,提高完播率。

    Thirdly, increase the completion rate.

    打字它需要花時間,評論區可以大大的延長用戶停留的時間。

    Typing takes time, and the comment section can greatly extend the user's stay time.

    那么,要怎樣做才能讓我們的評論區“熱鬧”起來呢?

    So, what can we do to make our comment section "lively"?

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    PART.02 / 評論區人氣提升方法

    PART.02/Methods for increasing popularity in the comment section

    a.結尾設置問題。比如,有些人會在結尾的時候來一句腦筋急轉彎,引起很多人在評論區說出答案。

    a. End setting issue. For example, some people may end with a mental twist, causing many people to say the answer in the comments section.

    b.向粉絲提問或者是征求意見的方式。比如說:“你看我今天換了一身穿衣的風格,大家喜歡嗎?”“我今天做的這道菜,大家給幾分?!?/p>

    b. Asking questions or soliciting opinions from fans. For example, "Do you like the way I dressed today?" "How would you rate the dish I made today?"

    c.設置細節。比如說在視頻結尾的時候來一句“我發完視頻才發現我家貓在背后搗亂。等會兒就去收拾它?!焙芏嗳硕紩闷?,再去把視頻翻看一遍,既增加了停留時長和復播率,又會讓人有好奇心的評論。

    c. Set details. For example, at the end of a video, saying "I only realized after posting the video that my cat was causing trouble behind my back. I'll go clean it up later." Many people become curious and go over the video again, which not only increases the length of stay and replay rate, but also creates curious comments.

    PART.03 / 自評運營技巧

    PART.03/Self evaluation of operational skills

    1.提出疑問型。

    1. Questioning type.

    通過評論區向觀眾提出一個問題,可以是與視頻相關的,也可以是天馬行空的。只要足夠有趣和吸睛就好。

    Ask the audience a question through the comment section, which can be related to the video or imaginative. As long as it is interesting and eye-catching enough.

    2.人設型。

    2. Personality type.

    評論區是與粉絲進行溝通、拉近粉絲距離的重要渠道,可以很好地增強人設。所以我們可以在評論區進行一些符合人設的自評。像「鐘小棵」這個博主,每條視頻里都會有一條很戲精的自評,而每一條點贊都非常的高。

    The comment section is an important channel for communicating with fans and bringing them closer together, which can effectively enhance their persona. So we can conduct some personalized self-assessment in the comments section. For bloggers like "Zhong Xiaoke," there is a very impressive self review in every video, and every like is very high.

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